topherchris

cubicle17:

According to Ars, NBC is perfectly willing to bring their content back to the iTunes Store. This option appears to be conditional, however:

NBC would still like to be able to bump up prices—something that Apple has been stubborn about in the past, but has shown it’s open to negotiation over when it comes to movie licensing. NBC would also like Apple to tighten up its DRM, however, in such a way that would block NBC’s content from being transferred onto iPods.

Translation: We’ll put our content back on iTunes, but we don’t actually want people to buy it.

Can somebody explain to me why NBC Universal is concerned about their television shows being copied to an iPod? Do they offer, at any price, an alternative way for me to get their content on my iPod legally? That’s the important question to me in these scenarios. If they were making a killing selling iPod-specific content, then fine. But they’re not, so what do they stand to lose?